Color Wow

Ready for hair that turns heads and keeps its colour? Look no further than our selection of Color Wow hair products. Whether you’re taming frizz, adding bounce, locking in colour or boosting shine, these salon-level formulas have your back - and your strands.

35 products

Whether you’re chasing smooth, frizz-free locks, vibrant colour that lasts or that “just left the salon” thickness, Color Wow brings science-backed solutions that actually work (and win awards while they’re at it).

Their clever formulas are created in-house by a dream team of beauty obsessives who won’t stop until they’ve cracked the code. Led by founder Gail Federici and top biochemist Dr. Joe Cincotta, Color Wow is all about first-of-their-kind hair products that break the mould, not your hair.